$100,000 goes to the person who can go without their smartphone for 365 days.
"The vitaminwater brand stands for breaking the monotony, and intentionally behaving in ways that run against the status quo. Vitaminwater is challenging fans to take on this mission to call attention to the monotony found in their own day-to-day life —from scrolling through their social media to eating the same thing every day — in order to discover a more vibrant way of living outside of the lines," according to their website.
, create a Tweet or Instagram post “explaining how you would use your year if you took a break from your smartphone.” The post must include the hashtags #nophoneforayear and #contest.